{"id":49787,"date":"2026-01-03T20:49:31","date_gmt":"2026-01-03T20:49:31","guid":{"rendered":"https:\/\/bytecosmico.com\/?p=49787"},"modified":"2026-01-03T21:27:33","modified_gmt":"2026-01-03T21:27:33","slug":"ram-prices-increase-50-percent-2026","status":"publish","type":"post","link":"https:\/\/bytecosmico.com\/en\/ram-prices-increase-50-percent-2026\/","title":{"rendered":"Parts Crisis: Samsung and SK Hynix Now Picking \"Favorites\" for Memory Supply (And Only 4 Giants Made the List)"},"content":{"rendered":"<div>\n<p>The shortage of memory for computers and phones has reached a critical level. The situation is so tough that the companies manufacturing these parts (like Samsung and SK Hynix) are now &#8220;cherry-picking&#8221; who they will sell to. Basically, they have decided to prioritize only four major clients, leaving smaller manufacturers in a tight spot.<\/p>\n\n\n\n<p>According to recent reports, the market has flipped: now the sellers make the rules, not the buyers.<\/p>\n\n\n\n<figure class=\"gb-element-d35a20bd\">\n<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"545\" class=\"gb-media-29e9fcf9\" alt=\"\" src=\"https:\/\/bytecosmico.com\/wp-content\/uploads\/2026\/01\/img-768x545.jpg\" title=\"img\" srcset=\"https:\/\/bytecosmico.com\/wp-content\/uploads\/2026\/01\/img-768x545.jpg 768w, https:\/\/bytecosmico.com\/wp-content\/uploads\/2026\/01\/img-300x213.jpg 300w, https:\/\/bytecosmico.com\/wp-content\/uploads\/2026\/01\/img-1024x727.jpg 1024w, https:\/\/bytecosmico.com\/wp-content\/uploads\/2026\/01\/img-18x12.jpg 18w, https:\/\/bytecosmico.com\/wp-content\/uploads\/2026\/01\/img.jpg 1456w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\n\n\n\n<figcaption class=\"gb-text\">Ilustrative Image: SK hynix<\/figcaption>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The &#8220;Club of 4&#8221;<\/h2>\n\n\n\n<p>To ensure they don&#8217;t run out of parts and to profit more from long-term deals, memory suppliers are signing preferential agreements with just four tech giants: <strong>Lenovo, Dell, Apple, and ASUS<\/strong>.<\/p>\n\n\n\n<p>These companies buy in massive quantities, making them the favorites of Samsung and SK Hynix. The report highlights that Apple, for instance, acted fast to ensure there would be no memory shortage for iPhone production. Meanwhile, Lenovo and ASUS also received VIP treatment from Samsung.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Does This Mean For You?<\/h2>\n\n\n\n<p>For smaller brands and individual part manufacturers, the scenario is one of &#8220;drought.&#8221; They will struggle to get stock.<\/p>\n\n\n\n<p>For the consumer, this changes the buying logic. In the near future, we won&#8217;t be looking for &#8220;what&#8217;s the cheapest&#8221; anymore, but &#8220;who actually has the product to deliver.&#8221; Since these four big brands have secured the inventory, buying a pre-built PC (from these brands) will likely be much easier and safer than trying to build a computer at home or buying from unknown brands.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A falta de mem\u00f3ria para computadores e celulares chegou a um n\u00edvel cr\u00edtico. A situa\u00e7\u00e3o est\u00e1 t\u00e3o dif\u00edcil que as empresas que fabricam essas pe\u00e7as (como Samsung e SK Hynix) agora est\u00e3o &#8220;escolhendo a dedo&#8221; para quem v\u00e3o vender. Basicamente, elas decidiram priorizar apenas quatro grandes clientes, deixando fabricantes menores em uma situa\u00e7\u00e3o complicada. Segundo &#8230; <a title=\"Parts Crisis: Samsung and SK Hynix Now Picking &quot;Favorites&quot; for Memory Supply (And Only 4 Giants Made the List)\" class=\"read-more\" href=\"https:\/\/bytecosmico.com\/en\/ram-prices-increase-50-percent-2026\/\" aria-label=\"Read more about Crise das Pe\u00e7as: Samsung e SK Hynix Agora Escolhem Quem Pode Comprar Mem\u00f3ria (E S\u00f3 4 Gigantes Est\u00e3o na Lista)\">Read more<\/a><\/p>","protected":false},"author":2,"featured_media":49788,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[222,380,386,98,384,381,382,383,99,100,385],"class_list":["post-49787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-apple","tag-asus","tag-buying-advice","tag-computer-parts","tag-dell","tag-lenovo","tag-memory-shortage","tag-pc-market","tag-samsung","tag-sk-hynix","tag-tech-news-2026"],"_links":{"self":[{"href":"https:\/\/bytecosmico.com\/en\/wp-json\/wp\/v2\/posts\/49787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bytecosmico.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bytecosmico.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bytecosmico.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bytecosmico.com\/en\/wp-json\/wp\/v2\/comments?post=49787"}],"version-history":[{"count":3,"href":"https:\/\/bytecosmico.com\/en\/wp-json\/wp\/v2\/posts\/49787\/revisions"}],"predecessor-version":[{"id":49801,"href":"https:\/\/bytecosmico.com\/en\/wp-json\/wp\/v2\/posts\/49787\/revisions\/49801"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bytecosmico.com\/en\/wp-json\/wp\/v2\/media\/49788"}],"wp:attachment":[{"href":"https:\/\/bytecosmico.com\/en\/wp-json\/wp\/v2\/media?parent=49787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bytecosmico.com\/en\/wp-json\/wp\/v2\/categories?post=49787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bytecosmico.com\/en\/wp-json\/wp\/v2\/tags?post=49787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}