Good news for PC gamers and builders in Europe. NVIDIA has officially adjusted the manufacturer’s suggested retail price (MSRP) for its GeForce RTX 50-series lineup across the Eurozone, leading to price cuts of nearly 10% on some of the most sought-after models.
The move, first spotted by VideoCardz, is not a temporary sale or discount, but rather a market correction. NVIDIA confirmed the adjustment is due to the continued strength of the Euro against the United States (US) dollar. When the cards launched, the Euro was weaker, necessitating a higher European MSRP to compensate for the exchange rate. Now, with the European currency stronger, NVIDIA is realigning the prices.
Image: Nvidia RTX
The price drops are significant and affect the entire stack:
- GeForce RTX 5090: Has dropped from €2,329 down to €2,099 (a 9.88% decrease).
- GeForce RTX 5080: Is now 9.4% lower at €1,059.
- GeForce RTX 5070: Has fallen from €649 to €589 (a 9.24% decrease).
- GeForce RTX 5050: The entry-level card also received a 6.7% cut, dropping to €251.
While this is excellent news for European consumers, who historically face higher hardware costs due to VAT and currency fluctuations, there is no sign that prices in the United States will see similar cuts. The USD pricing already serves as the baseline, and this move is strictly a currency adjustment for the European market.
Source: VideoCardz
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