Apple has officially launched its highly anticipated 2026 Back to School promotion in Brazil (and select Southern Hemisphere markets), bringing a compelling incentive for students and faculty members. This year, the tech giant is sweetening the deal by bundling the newly released AirPods 4 with qualifying Mac purchases.
The Deal at a Glance
This promotion is particularly aggressive because it stacks the standard “Education Pricing” discount with a premium hardware gift, effectively lowering the total cost of ownership significantly.
- Mac Offer: Customers buying a MacBook Air, MacBook Pro, or iMac will receive a pair of AirPods 4 at no extra cost. Users can also choose to pay the price difference to upgrade to the ANC model or the AirPods Pro 2.
- iPad Offer: Purchasing an iPad Air or iPad Pro unlocks a free Apple Pencil Pro, an essential tool for digital creatives and note-takers.
Eligibility & Context
The offer runs from January 6 to March 11, 2026, aligning with the start of the academic year in the Southern Hemisphere. It is open to:
- Higher education students (and those accepted into universities).
- Parents purchasing on behalf of university students.
- Faculty and staff at all education levels.
Editor’s Take: For international observers, this promo often serves as a preview of what the Northern Hemisphere (US/Europe) might expect later in the year (typically June-September). The shift to including AirPods 4 confirms Apple is pushing its latest audio lineup aggressively across all markets.
Source: Apple Education Store
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